A new report from research firm Strategy Analytics indicates that from over 15 million tablet shipments in the second quarter of 2011, Apple still dominates the market with a 61% share but has seen Android tablets eat into its market share over the past year.
According to Strategy Analytics’ latest figures, Apple’s market share slipped from 94% a year previous, with Android tablets now accounting for 30.1% of tablet shipments in the second quarter. Products from Motorola, Samsung and Asus – running Google’s Android Honeycomb operating system – contributed to a total of 4.6 million Android tablet shipments between April and June.
Apple sold a record 9.3 million iPads as the company reported staggering revenues of $28.57 billion in its third quarter.
Neil Mawston, Director at Strategy Analytics, added:
“Android captured 30 percent share of global tablet shipments in Q2 2011. Multiple Android models distributed across multiple countries by multiple brands such as Samsung, Acer, Asus, Motorola and others are driving volumes. However, no Android vendor yet offers a blockbuster model to rival the iPad, and demand for many Android vendors’ products remains patchy. If Amazon decides to enter the Android tablet category later this year, that will bring fresh excitement and buzz to the Android community, but Amazon will need to deliver a truly standout offering if it really wants to make headway against the popular iPad.”
The report also provided an insight into RIM’s BlackBerry PlayBook shipments, which came in lower than tablets powered by Microsoft’s Windows 7 operating system. Despite the fact Microsoft still doesn’t have a tablet-specific OS for tablets, the platform still accounted for 4.6% of the market in the second quarter, topping the PlayBook’s 3.3% share.
apple is really going high in the sky hoping that Android will make a match with them
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Shipments do not equal sales. Talk sales figures on those Android devices and then lets compare those figures to sales of the iPad. I bet the % is much heavier on the iOS side. sure, there’s a lot of manufacturers making Android based tablets, and all of those devices add up, but again, just because it’s shipped to a store doesn’t mean anyone will buy it. When was the last time you went to a best buy and saw a crowd around the Android tablets?
Apple is killing it…..there is an iPad market and a tablet market…..http://yodabillclintonwillferrellmarkzuckerbergmichaeljordan.com/2011/07/21/apple-aapl-600-price-point-come-2012/
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Almost 6 Million non-iOS tablets sold (2 non-iOS tablets sold for every 3 iPads sold) in Q2 ’11 seems to be an excessively high number.
I wonder where those other sales stats are coming from, and how credible they are.
Why are the reports of “shipments” put forth as real numbers? Why are you not reporting actual sales? Samsung shipped a lot more tablets than they sold initially. All that you are reporting are the ambitions of manufacturers and not the actual success in the market place.
Did they mention the Japan earthquake and the disruption that caused? or the fact that the iPad’s demand probably outstripped the number of shipments Apple was able to make?
The anti-Apple propaganda machinery is still hard at work, I see. These Android numbers are pure BS.
WOW, cool! Now with the lion big success, Apple win much more! So with those app developers like enolsoft(a PDF utilities developer for iPad) live on it.
This is sloppy journalism: you should learn the difference between “shipped” and “sold”. The report only talks about shipments into the distribution channel. Apple alone reports on the number of devices it has actually sold to consumers, although the report still calls this number “shipments”. Which number should you use to calculate market share? A warehouse of unsold Android tablets does not, to my mind, contribute to Android’s market share!