Apple seems to have closed down the ability to create new reviews of Final Cut Pro X on the Mac App Store and removed existing submissions.
While it could be a bug or part of maintenance, it appears that the company is trying to control damage after a scathing response to the new version of the popular film editing app, released this week. Professionals in the field are calling it iMovie Pro due to the omission of several important features.
In the event that Apple removed reviews from the store page intentionally to control negative criticism, the company has made a serious public relations blunder — not something they often do. This move is only casting more light on the app’s failings.
Update: Reviews are back, and some reports say that this was an App Store-wide bug, though for ourselves and other users the issue affected only Final Cut Pro X. We’ll treat this one as a bug, though with some skepticism.
http://www.vipshopper.us
Sad that you put the update at the bottom of the story… still making it look like Apple has intentionally shut down comments when it isn’t true.
ROFL! How typical of Apple, a corporation so obsessed with PR and image that it has become pathological — Apple has developed a chronic and systemic institiional neurosis.
The whole purpose of comments in this context is for customers to express their own opinions and to be informed by the opinions of others when making purchase decisions. Apple seeks to subvert and corrupt archetypal principles of the web, allowing comments only when they serve the narrow interests of the corporation.
Apple is blatantly being operated according to what’s best for executive bank accounts, even when this means doing the direct opposite of what’s best for the customer. It’s a tragedy within the industry that for many years to come will be held-up as a text-book case of a once good corporation gone bad.
For some reason I think they scrubbed them, but then caught a whiff of PR catastrophe about to happen and decided put things back … just an opinion.