Apple’s media streaming technology AirPlay now has its very own section in the app store, recognizing the apps that have integrated an Airplay feature. The benefit of using AirPlay is the ability to send/push content from an iOS device to your Apple TV so you’re able to watch or hear media on a bigger screen; video, music and images.

The latest update to iOS (4.3) brought users a slew of new features including Airplay support for mobile Safari, improved sharing using “home sharing” and personal hotspots on the iPhone, a feature that now enables users to share connections with additional devices over Wi-Fi.

Picture 21 Apples App Store gets a new category for AirPlay apps

For developers, 4.3 meant access to AirPlay’s API (application programming interface), allowing devs to utilize the features of Apple’s technology. Vevo, Discovery Channel HD, ESPN the Magazine and Golfplan with Paul Azinger are a few of the apps that have been posted to the new category that currently features 11 apps.

If you’d like to check out the collection of the apps able to throw media from your iOS devices to your Apple TV, you can head over to the app store.

Picture 19 600x271 Apples App Store gets a new category for AirPlay apps

startuprally2 Apples App Store gets a new category for AirPlay apps