According to 9 to 5 Mac, which provided the screenshot below, Apple is apparently giving out free movie rental codes over iTunes. Assuming this legit, then great, don’t look a gift horse in the mouth and all that, but why?
Our best guesses are that either Apple wants get the Apple TV jump started, have people watching movies on their iPads/MacBook Airs on planes during the holidays (for the wow, I want one factor) or rentals on the whole are down and it is looking to get people hooked before the last-minute-gift-of-iTunes-credits-wave hits. Or maybe they just like giving away stuff for free. 9 to 5 Mac says that the giveaways seem to be random, and we haven’t seen any ourselves, so assuming this isn’t a very limited offer, please let know if you’ve received a notification on this.