Tablet-only Publication Coming from News Corp

Tablet-only Publication Coming from News Corp

Talking to press outside an investor conference in Spain, James Murdoch said that News Corp was working on a tablet-only publication focused mainly on the U.S. market (Reuters).

Time frame: soon.

Another conference. “Great.”

This one’s different, trust us. Our new event for New York is focused on quality, not quantity.

Beyond that Mr. Murdoch wouldn’t give any other details. Think this is going to pay off for them?

You bet.

Wired’s iPad edition is accounting for 39% of total sales right now and other publications, like MacLife, have come out with not just mobile editions, but tablet-focused editions. But here’s the thing that has to be asked:

How many different versions will a publisher create?

Wired is finding that putting out the iPad version is requiring 20% additional resources to make it happen (because of the additional digital content). Would News Corp just come out with a table-optimized publication maybe just focusing on using HTML5 resources or launch three tablet apps (iPad, Android, BlackBerry)?

I really doubt the later and the former as well. I think News Corp is more likely to launch an iPad app, followed by other platforms. Fan-boyism aside, the iPad is a proven, popular platform, the others…don’t have the user base yet.

I think if News Corp is betting on tablets, the tablet platform is considered a solid publishing outlet now.

It’s also worth noting that The Economist is launching an iPad/iPhone version on Friday. Tablets and publishing are becoming like peanut butter and jelly. They just go together.

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