Thanks to some delicious data tracking from our good friends Rowfeeder, the most hyped product of the day from Apple’s big event is now clear: the refresh of the Apple TV took the cake by a fat margin:
Other important things to note: iPod was comfortably the second most discussed product release, and if you could track the Blue until the end, it had significant staying power. At the 2,271 tweets per minute max rate recorded during a minute of pure Apple TV hype (we assume that that was the $99 moment), Apple was racking up some 38 tweets per second, or 136,260 per hour.
The raw data: Total “Apple” mentions: 134,994
- Include TV : 33,608 — 25%
- Include iPod : 22,070 — 16%
- Include Ping : 11,382 — 8%
- Include iOS : 8,803 — 7%
You just can’t buy that kind of buzz.
The Ping and iOS announcements exacted fewer plaudits and shares. For iOS that could have been due to the released upgrades being of a more incremental nature.
A short warning: given that Apple TV has both conditional words that were tracked, and products like Ping do not (lacking Apple), that should lend an advantage to Apple TV being the most successful term. However, given the huge margin, and the fact that Ping usually comes in a tweet including iTunes and Apple, we feel that the data, although partially distorted, is very clear. Here it is, the victor:
Apple events really make for great social media data. The Apple fanboy faithful are always ready on the trigger to be tweeting, posting, and amplifying the news within seconds. As you said… you really can’t buy this kind of buzz. It was definitely clear from the data how big the Apple TV announcement was even amidst the other big ticket items.
Thanks for the nice RowFeeder shout!
Thanks for the nice Rowfeeder data!
Could it be because a lot more people saw the presentation?
I have an older (read 12 months) version of Apple TV. I don’t think I will be buying this one. Why would I when I can stream Netflix from my iPhone 4.
Fascinating, do you think Jobs will ever buy himself a new outfit?
be-anonymous.at.tc
The fact that it was tweeted donesn’t mean it’s a good thing. Most of the people I follow who watched the conference ranted about it. I know that any press is good when you launch something, but I’d be curious to see, out of that data, how much of it were bad comments about it.
Very interesting though