Sponsor TNW Apple’s Feeds

Sponsor TNW Apple’s Feeds

I just spent a good 20 minutes listening to John Gruber being interviewed at a SXSW event about his early days blogging at Daring Fireball.

After a number of different attempts monetizing the site, what eventually stuck was offering businesses the opportunity to sponsor DF’s RSS feed for one week – its been sold out ever since. Clearly, as a blogger, that immediately made me consider it worthwhile at least trying the approach out on one of TNW’s channels, appropriately TNW Apple.

Another conference. “Great.”

This one’s different, trust us. Our new event for New York is focused on quality, not quantity.

So without further ado, very much in beta, a similar format to Gruber’s but with a little social media twist – these are different times after all, reading just from RSS readers isn’t quite as common as it once was.

What you’ll get:

  • One post on a Monday introducing yourselves
  • A tweet and Facebook post on Friday thanking you for sponsoring TNW Apple.
  • 125×125 ad will appear in the TNW Apple sidebar for one week
  • 468 x 60 ad will appear at the foot of posts in the RSS feed


  • Estimated monthly web page views: 600,000
  • Estimated RSS feed readers 24,000
  • @TNWapple Twitter followers (at time of writing) 2911
  • Sponsorship is exclusive. Only one sponsor per week.

Cost: $1000

Contact: info@thenextweb.com

Do share your thoughts on the idea too. This isn’t necessarily a permanent fixture, but something worth trying all the same.

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