WHOA Apple apologizes e1279302316174 Apples iPhone Press Conference in one handy listApple’s offering of a rare mea culpa in the Antenna-gate scandal has shocked many in the tech business. Here’s everything you need to know about Apple’s apology press conference in one handy list.

iPhone

  • The iPhone4 has sold amazingly well, shifting 3 million units in less than a month
  • Steve Jobs was quick to point out that it has been judged the #1 smartphone by many tech outlets

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  • Apple acknowledged the widely known problem with the iPhone4′s antennae, namely that if you hold the phone in your left hand, it can drop signal
  • Apple went to great pains to demonstrate that this happens on other phones, such as the Droid Eris and Blackberry 9700.

iphone reception pc 0858 rm eng e1279302246781 Apples iPhone Press Conference in one handy list

  • Steve Jobs claims it’s a problem the entire industry deals with
  • Apple constructed an advanced test facility with 17 anechoic chambers (sound canceling chambers) to test the iPhone when they started making phones

anechoic chamber e1279302643245 Apples iPhone Press Conference in one handy list

  • Apple claims that stats show the iPhone4 drops less than one call more (per 100 calls) than the 3GS.
  • Jobs also claimed that the complaint rate among users was 0.55% (that’s still more than 16,000 users)
  • However, despite the complaint rate being relatively high, Apple says only 1.7% of buyers are returning the phone
  • This is an impressive stat given that the iPhone 3GS had a 6% return rate, which was still better than AT&T’s average.
  • The white iPhone4 will be released in July.
  • Apple plan to remedy some issues with the proximity sensor in the next iOS update.
  • Apple deny that “a senior engineer” discovered the problem before release, but was ignored

Remedying the Problem

  • Jobs says that despite the fact that AT&T sees only a small percent of users affected, they want to remedy this
  • We want all of our users to be happy.”
  • Step one of remedying the problem is iOS4.0.1
  • Fixes the misrepresentation of signal in the phone and also fixes the problems with Microsoft Exchange
  • Jobs also acknowledges that the bumper fixes the problems with the phone.
  • As a result, Apple’s giving every buyer a free case
  • They can’t make enough bumpers, Jobs says, so they’ll make them as fast as possible
  • In the meantime, they’ll offer a selection of cases to users.
  • If you bought a bumper, Apple will reimburse you
  • Getting a case is as easy as applying on their website.
  • In addition, if you return your undamaged iPhone4 within 30 days of purchase, Apple will give you a full refund
  • If you return your phone, AT&T will also refund your contract
  • This will continue through September 30th
  • The September 30th date is so Apple can reevaluate the issue and determine whether they can mitigate it
  • Third-party case purchases are not included in the refund scheme
  • This is because Apple isn’t necessarily on the best terms with third-party case manufacturers because they have spilled details on what new products will look like by showing off new cases, or so says Jobs.

Summary

  • The iPhone’s external antenna works very well, although it is prone to interference
  • Other phones have this issue too, but their antennae aren’t exposed so it’s not as easy to see
  • Apple wants to fix the problem by giving out free cases and rolling out the new iOS update

Thanks to Engadget for the photos.