This is from a utility app on the iPhone 4 with Apple’s new mobile ad network, iAD, integrated. The developer posted details of his earnings onto Hacker News and I’m sure Apple will enjoy a little positive press because the returns are outstanding.
So. Much. Tech.
Some of the biggest names in tech are coming to TNW Conference in Amsterdam this May.
Compare these to the earnings from a random Android app with Ad-Mob integration and the figures should speak for themselves.
Click Through Rates are around five times higher and iAd’s eCPM (Effective cost-per-thousand impressions) – which is calculated by dividing total earnings by total number of impressions in thousands – is off the charts in comparison to one developers Ad-Mob’s results above.
That said, it’s early days and as the developer mentions himself, iAds are still a novelty and something people are likely to click through to see if they haven’t already. They are, after all, a big leap forward from your standard mobile ads:
According to Apple CEO Steve Jobs, iAd sales are already at $60 million–developers will earn 60 percent of all iAd revenues, translating to pre-launch earnings of $36 million. Brands including Nissan, Citi, Unilever, AT&T, Sears, Target, JC Penney and Best Buy have so far signed on.