Prepare to be shocked…if this is your first day on the Internet. If it’s not, then you can read it, then point and laugh at the ones who are shocked. Apple is collecting “precise, real-time geographic location” on iPhones, iPads and possibly even computers, according to some reading over at the LA Times.
In case you haven’t noticed, increasingly applications will ask to know your location in order to work. So Apple apparently has cut out the middle man in acquiring that data. Now, when you agree to the new terms and conditions in the iTunes store, you’ll also be agreeing to a small paragraph that gives Apple and other “partners and licensees” the ability to store and collect data on you.
Here’s a copy/paste from the new paragraph:
To provide location-based services on Apple products, Apple and our partners and licensees may collect, use, and share precise location data, including the real-time geographic location of your Apple computer or device. This location data is collected anonymously in a form that does not personally identify you and is used by Apple and our partners and licensees to provide and improve location-based products and services. For example, we may share geographic location with application providers when you opt in to their location services.
Some location-based services offered by Apple, such as the MobileMe “Find My iPhone” feature, require your personal information for the feature to work.
Yes folks, cue the privacy outcries. But the fact is, what Apple is doing is nothing more than what it says. It’s collecting information that will help it to provide better services over the long run. Companies need access to this information, in long-term formats, in order to provide the best end-user experience.
So you heard it here first. Before anyone starts screaming, just bear in mind that Apple has spent the better part of the past 5 years developing and releasing the products that make you drool. It’s going to take some major innovation to keep that curve moving, and information such as this is what will help to lead it.
Ummm. This just seems like legal jargon for, “Apple and developers will build apps that might ask for your location – no need to worry it’s anonymous”.
Nothing to see hear folks – just link bait.
My point exactly.
heh. LA Times comments- so far – are quite amusing – “Everybody get your Tin Foil hats out and get an Android” . . . dismiss the fact that Google is actually polling your location all the time for Traffic Data and other uses.
Apple is rocking and rolling dude, I mean seriously.
olu
http://www.total-anonymity.tk
People need to wake up on Google and Android phones, I was told by someone that Google Latitude was turned on by default on Android phones. Talk about privacy? I think Google has more data on people and/is/can be worse that what people are fussing about over Facebook. #justsayin
Well, it all depends on what they define as “anonymous” really. Experiments have shown that it is very easy to find out exactly who you are based on only a small amount of data. Apple might say and think it is anonymous but a smart person might be able to reconstruct that data and point it back to you.
You might argue that Apple would protect that data to prevent this from happening but recent events (AT&T data leak?) show otherwise.
I don’t really mind if someone knows where I am and don’t see much risk in it. But I respect the wishes of people who don’t like to be tracked and wish to stay anonymous.
Besides that, they collect it anonymously. Doesn’t say anything about them using it to connect to your account.
But I think I can believe Apple, as Brad points out, that Apple uses it to improve products. Sometimes helping users towards a better experience, you need some data.
But it’s always good to keep focus on it, you never know when some person with bad intentions starts playing with it :-)