If that is the case, they got it for a song. Gizmodo has been racking up millions of pageviews on the story as it storms across Digg, Reddit, and Twitter. It is the biggest story that we have seen this quarter.
A full, new, Apple phone, months before anyone hoped to get a poor camera shot of an out-of-date prototype? Scoop of the year for Gizmodo, and a major medal in the ongoing war between Engadget and Gizmodo for dominance in the gadget world.
Count up the millions of hits and then calculate the Gizmodo CPM rate and multiply. Giz made a pile of money off of that $10,000 purchase.
People are worrying about how this will hurt Gizmodo and Apple, and that is a very, very fair thought. For now, however, Gizmodo is cleaning up. Today, Gizmodo won.
And if you are a lawyer, it is illegal to purchase goods that you know are stolen, right?