the new york times logo 2 NYTimes creates an E Reader Division. Interesting Timing.The New York Times clearly knows something we don’t and is expecting big changes ahead.

The news organisation is creating a new department titled e-Reader Division lead by a Yasmin Yamini as general manager.

The internal memo announcing the appointment and new division was posted by Wag de la Valley via 9 to 5 Mac.

One of the most intriguing parts of the memo, “expected growth support a change to view them collectively as a profit generating business.”

Interesting time to announce it. Full memo below.

500x firefoxscreensnapz001 thumb 05 NYTimes creates an E Reader Division. Interesting Timing.

500x firefoxscreensnapz002 thumb 04 NYTimes creates an E Reader Division. Interesting Timing.