Apple and Microsoft are currently holding talks on the possibility of making Bing the default search provider for the iPhone in a move that underscores the growing rift between Apple and Google.
Bing, the popular search engine from Microsoft has 11% of the mobile search market. Google controls some 86%, much of that coming from the iPhone. Turn iPhones into Bing devices, and all of a sudden Microsoft is the market leader in mobile search.
All in one fell swoop against the search leader Google.
Of course, Apple and Google have been having more and more difficulties surrounding their partnership for iPhone software. Google, while pressing its Android strategy, has had more than one run-in with Apple over mobile apps in the past. It seems that Apple is determined to take a swipe back at Google.
This move, if it happens, will surely involve a large cash transaction, but will overnight change the mobile search market. Bing would become the number one leader, with Google in second place, one step above a bit player. The iPhone is the grandaddy of internet usage in the mobile sphere. It’s the market leader for technology, and much of the mobile search market comes from it.
Change what people use on their iPhones, and change the market.
Of course, Apple and Microsoft are hardly friends, but they do seem to be able to work together when they are not competing. This move would push Bing and Microsoft into the real search war, something that Apple has no hand in. Just don’t go looking for Internet Explorer on the iPhone, not that anyone would use it.
What do you think, will you Bing from your iPhone?
I love Google, a lot, but I think this may be a good move. I feel like Google has become this out of control child and needs a swat on the back of the hand. I wonder if this would signal the beginning of other partners leaving Google for bing? I mean, Google has gotten into everyone's market and eventually wouldn't that turn your partners against you?
Still, I'm using Gmail everyday and contemplating the Nexus One as my second phone.
My only question will be how quickly can I move the default back to Google if this comes to pass?
The Google app would still remain on my iPhone… I wonder if this would get rid of YouTube too?
oh no, please! virtually all Microsoft products suck big way. I don't believe Steve Jobs would be willing to expose Apple users to Microsoft junk.
Thats Odd !! Sleeping with the enemy ?
Oh no please.. That would be disaster, I'm agree with Pepa.
From my own experience, Microsoft used to be king of the hill for software but I guess not anymore. Later, its products are getting … and with many alternatives around, we can find replacement for them (not all though). So, I doubt Microsoft can make a good one breakthrough again.. Or, is this a Microsoft way to make a come back? :p
I would be very dissapointed with Apple if they chose to do this. I am by no means an Apple fanboy or a Microsoft hater, or anything like that, but Microsoft produces garbage products and tries to force people to use it. They are so desperate they are paying companies like verizon to switch to their products which in turn forces their customers to use their products. How pathetic is that? You have to pay people to use your product? People use things like Google, or purchase macbooks, or Android phones because they are quality products that are easy to use and versitile. Google just does their thing and people use their products because they work well. Not because they are forced into using it. Microsoft is pathetic. I will never use bing. Fortunatley i have a web os phone and will stick with google.
It's all a matter who's the bigger enemy now. By all accounts, Google has been dominating a lot of the search pie, that perhaps Apple and Microsoft just need to ensure a monopoly doesn't happen?
Microsoft is taking some real action , finally
Here's an idea – Apple could use whatever default search they think provides the best service for iPhone users.
Will you Bing from your iPhone?
I will bing from my iPhone, but I'm not ready to give up google.
http://seattleclouds.com – build your iPhone app
NO NO NO NO
I hope it's a joke – or are Apple loosing it totally?
As the mobile market grows it will be likely that there will be an anti-trust suit against iPhone where they have to randomize a list of search providers (assuming there's more than Bing and Google for the iPhone).
I doubt you will be able to at all if it is an exclusive deal.
Apple knows best *sighs*
So Apple has become what it was against and people are happy about it…
Bing is for Microsoft so it is ok to used Bing but for Apple wants google to be the default search engine. Because most users used google for searching than Bing..
Not that I believe it would ever actually happen, I would be not happy if Bing took over the iPhone.
Not cool Apple.
As long as i am able to CHOOSE my search engine i don't care. I'm a google user so searching on the iphone is fine, but i don't like Bing. If i can't choose anymore i'd be angry at Apple.
As long as iPhone users can choose what search engine to use its fine. But if they will be only confined to bing then that will be a turn off as google is still the most used search engine.
THE REASON I HAVE AN IPHONE AND ONLY MACS AT HOME IS BECAUSE I HATE MICROSOFT AND IM SURE MANY MAC USERS ARE IN THE SAME BOAT AS ME
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Yeah. What's next Apple will allow Microsoft Office for Mac. Oh wait!
If this will happen then very useful for Bing
I think this is a good news, now people will get to try a new thing
and hope they all will like bing. I love to use bing, it gives great
search results and even it is really fast.
army rations
As the mobile market grows it will be likely that there will be an anti-trust suit against iPhone where they have to randomize a list of search providers
oh no, please! virtually all Microsoft products suck big way. I don’t believe Steve Jobs would be willing to expose Apple users to Microsoft junk.
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