Nigeria’s Amazon clone has launched with an offer of 1,500 naira (US$9.20) gift for new subscribers.

For new orders, Kasuwa will offer free shipping for goods bought as a part of its launch promotion. Currently, the site’s wares include books, electronics, mobile phones, computing and hardware.

Kasuwa will also offer its customer pay-on-delivery services. Customers will only pay once the goods ordered are delivered. A section of the delivery services would however be offered by DHL.

Amazon has already established a presence in South Africa with a development centre on the continent. Although it resembles Amazon, analysts view Kasuwa as giving Amazon great competition in the West African country. The most prominent e-commerce sites in Africa include the South African site, Bidorbuy.co.za, that has presence in Kenya.

Berlin-based Internet Rocket Internet, currently in the process of opening an online clothing business in Nigeria, developed the site.

See also: Why Rocket Internet and its clones are actually doing southeast Asia a favor.

This story originally appeared on HumanIPO.

humanipo banner 520x100px1 Rocket Internet launches its Nigerian Amazon clone, Kasuwa