Dubbed ‘Google Posts,’ the “experiment” is meant to allow politicians a place on the Web, whether they have one or not. It’s also real-time, and seems to be rather official; Google says politicians have been given access to Posts, so they can communicate directly. Once they create a post, it shows up in search results for their name.
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Google says it plans to roll the feature out to other “prominent figures and organizations” at some point, and is currently accepting submissions for a waitlist.
It’s an interesting experiment, but could be another way Google is attempting to move people away from Google+. Search has a much broader audience than any social network, and being able to control the message without receiving feedback will be attractive to high-profile users and brands alike.
➤ An experimental new podium on Google [Google Posts]