Google is experimenting with adding social features to search for celebrities and brands

Google is experimenting with adding social features to search for celebrities and brands

Google may be bringing a social layer to search, but it’s not interactive like Twitter or Facebook (or even Google+).

Dubbed ‘Google Posts,’ the “experiment” is meant to allow politicians a place on the Web, whether they have one or not. It’s also real-time, and seems to be rather official; Google says politicians have been given access to Posts, so they can communicate directly. Once they create a post, it shows up in search results for their name.

Another conference. “Great.”

This one’s different, trust us. Our new event for New York is focused on quality, not quantity.

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Google says it plans to roll the feature out to other “prominent figures and organizations” at some point, and is currently accepting submissions for a waitlist.

It’s an interesting experiment, but could be another way Google is attempting to move people away from Google+. Search has a much broader audience than any social network, and being able to control the message without receiving feedback will be attractive to high-profile users and brands alike.

➀ An experimental new podium on Google [Google Posts]

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Shh. Here's some distraction

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