This article was published on November 26, 2012

Web Of Trust lands $1.3m in funding to make the web a safer place


Web Of Trust lands $1.3m in funding to make the web a safer place

KNUTSFORD, UNITED KINGDOM – NOVEMBER 29: In this photograph illustration a ten-year-old boy uses an Apple Ipad tablet computer on November 29, 2011 in Knutsford, United Kingdom. Tablet computers have become the most wanted Christmas present for children between the ages of 6-11 years. Many parents are having to share their tablet computers with their […]

Image Credits Credit: Getty Images

Finland-based safe surfing tool maker Web Of Trust has raised €1 million ($1.3 million) in a funding round led by Inventure group. Other participating investors include Risto Siilasmaa and the Finnish Industry Investment, which has been a shareholder of WOT since 2007.

Web Of Trust, whose cross-browser add-on has already seen 50 million downloads worldwide, plans to use the funding for “additional product development,” the company stated in its press release.

The WOT’s main product is a community-based solution that allows users to see how others have rated the website they visit in terms of trustworthiness, privacy, child safety, and vendor reliability. The rating is represented as a simple traffic light-like scale.

According to the company’s statistics, every week the add-on’s users rate some 300,000 websites, while every day WOT gives approximately 2.5 million warnings of untrustworthy pages.

Web Of Trust’s browser add-on is available for Chrome, Firefox, IE, Safari, and Opera, and can be also installed as a bookmarklet for other browsers. It was also integrated in the “Internet” browser released by Mail.Ru Group in August.

Web Of Trust add-on

Image credit: Christopher Furlong / Getty Images.

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