The Next Web

How Mozilla Makes Money and Why It Had Better Start Exploring Other Options.

How Mozilla Makes Money and Why It Had Better Start Exploring Other Options.A post on ZDNet today took me back to when I first considered how web browsers like Firefox made their money.

Many believe that Mozilla, known generally as an “open source” alternative to the likes of Internet Explorer, survives and thrives off donations. That is not the case. While the Mozilla Foundation does accept donations, Firefox , Thunderbird, Seamonkey and it’s other products are part of The Mozilla Corporation.

The Mozilla Corporation is a wholly owned subsidiary of the Mozilla Foundation and unlike the non-profit Mozilla Foundation, the Mozilla Corporation is a taxable entity. It reinvests some or all of its profits back into the Mozilla projects. The Mozilla Corporation’s stated aim is to work towards the Mozilla Foundation’s public benefit to “promote choice and innovation on the Internet.

So how does it make money. In one word, Google. Mozilla makes money by partnering with the likes of Google who pay Mozilla a publicly undisclosed amount for each Google search query made from Firefox by a user, reportedly between $50 to $100 million a year.

Hence why you’ll find Google as Firefox’s default search engine on its default homepage, and top right search bar.

Mozilla’s predecessor, Netscape, was also available for free but did not have the benefit (at the time) of a paying search partnership.

It’s unclear whether Mozilla has another revenue-generating option from within the browser itself, but what is for certain is that according to audited PDF of Mozilla’s financial results approximately 91% and 94% of Mozilla’s revenue for 2008 and 2007, respectively, came from Google.

With Google now promoting their own browser (and OS), Mozillaneeds to get thinking fast and exploring other revenue earning options. Of course, if Microsoft were to step in and offer Mozilla a hefty sum to replace Google as default search engine, then things might just get very interesting indeed.


  • Twinkle Toes
    Possibilities:

    1. Start pimpin' the home page.
    Show banners on the default FireFox home page.
    Users are already used to advertising, so this is a quick and easy way to make a buck.

    2. Sell to a BIG company
    Oracle hates MS and Google.
    Oracle could become a major benefactor of Mozilla or they could simply buy FireFox.

    This would give Oracle a position to drive technological innovation that would be more in line with Oracle's line of products.

    Flash and Silverlight are competitors of Java FX technology. Now that Oracle basically owns Java, they could start pushing Flash FX technology big time!

    ThunderBird would also give Oracle a great e-mail client that can compete with Outlook.

    3. IBM
    And then there is Big Blue.
    Big Blue has dropped off the face of the planet. They need something that will place them in the spotlight again.

    IBM has several office collaboration type of products out there. These are all web based offerings. By tying these offerings into the FireFox browser, they could ride on the success of FireFox.
    IBM could also, once again, get a more public face/persona with FireFox.

    4. Nokia
    A phone without a browser these days is worthless. Nokia could be buying tech and brand recognition with this move.
    Nokia is Opera's biggest (only?) client. But Opera hasn't got the same brand recognition as FireFox.
  • Twinkle Toes
    Larry Ellision was always big on thin client computers.

    He must be pissed that Google is now offering what he always envisioned. A simple 'thin' client computer that would connect to Oracle applications on big servers.

    FireFox could become HIS chromium.

    Oracle, SAP en MS are all fighting to control the ultimate stack: OS, Database and ERP.

    SAP and Oracle are betting on Linux as their Operating System. With FireFox, Larry could offer his own version of 'Oracle Linux' in a browser.
  • Twinkle Toes
    Last note:

    Chromium only offers web applications.

    An Oracle FireFox OS could offer Java Applications. Java has a strict security sandbox. Oracle could further restrict the security sandbox of Java. This would allow Java Apps to work on a FireFox OS.

    Who knows about the Java App Store? No one! Hell, I don't even know if it's online yet :D
    But an Oracle FireFox OS would give Java Developers and the Java App store a big boost.
  • With Chromium, Microsoft may bid for Mozillas attentions, that would be VERY interesting
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