The Next Web

Is Twitter In Trouble?

Is Twitter In Trouble?Is our darling headed for a rough patch? Erick Schonfeld of TechCrunch seems to think that it might be, worrying over its now  negative US user growth.

To quote:  “Ever since last summer, Twitter’s growth in the U.S. has been stalling . But in October, the number of people who visited Twitter.com from the U.S. actually declined for the first time by 8 percent month-over-month… Will the new features be enough to bring back growth in the U.S.? If they don’t, Twitter’s troubles will really begin.”

That is a quick summary, for sure, but it encapsulates his views well. If Twitter cannot reignite user growth on the website with new features, Twitter will have a hard time keeping its investors happy. Hyper growth is sexy, stagnant slow declines are not.

What can we make of Twitter’s slow down in the last few months? Recall quickly that we only have access to estimates of traffic to Twitter.com and other applications websites; we do not know if API use is growing, shrinking, or steady.

Twitter had a gigantic summer, adding millions of monthly visitors, shooting to twenty million. Then things got sticky, what happened? I have a hunch.

The people who joined Twitter in the great Oprah push, either left, or still use the web interface. The MySpace users generally use the web interface if they visit Twitter, but mostly still use MySpace. Everyone else found an application. Twitter has always been more palatable and fun via an application. Here is the metric that we need: is usage of third-party Twitter clients growing?

If we can show that, one way or the other, we will know what direction Twitter is actually moving in. There are three main segments of Twitter applications, web, mobile, and desktop. According to TwitStat, 22% of Twitter users use the web interface. That is a rather large percentage; I expect it to go down. TwitStat lists usage percentages for nearly every Twitter client ever created. Tweetie clocks in at 8.1% which just shows the popularity of the application

Seesmic, which is both a desktop client and a web client is losing traffic very, very quickly. That bodes poorly, given that you would expect it to have a strong number of consistent users to its web interface. It does not. If current trends continue, it will be visited by less than 100,000 people next month. Score one for Twitter slowing down.

Tweetie seems to be doing well. When Tweetie 2 launched, it shot to the top of the best selling app lists. People raved and raved, purchased and purchased. One point Twitter is fine.

TweetDeck, the most popular Twitter application, used by 12.5% of users according to TwitStat, is download only. Tweetdeck.com has had very consistent traffic in its life. It would seem that TweetDeck continues to do well, attracting new users. Score one for Twitter doing fine.

Another interesting metric to look at, is how the services that service tweets are doing. Take TwitPic and YFrog, two of the top photo sharing services for Twitter. Let’s take a look at their traffic levels:

twitpic yfrog fail


That is very similar to the graph that Erick Schonfeld showed of traffic to Twitter.com. So close, in fact, that I have hard time calling it a coincidence. What does that mean? The decline in Twitter.com traffic might be emblematic to the greater Twitter ecosystem. Recall, the web interface is still the number one Twitter platform. Chalk this one up for the Twitter slowdown perspective.

Let’s look at a bright spot: Brizzly. Currently under wraps and invite only, Brizzly is growing well. Very well indeed, for a company that is still keeping the masses out. And this leads us to my point.

We have seen some larger applications struggling, some doing well, a general slowdown on the Twitter.com, and shrinkage among major utilities that Twitter users depend on. However, Brizzly shows that there is strength in Twitter yet; that dedicated users abound in droves.

Taking a step back: the people who love and use Twitter are still around, and are growing. They are using TweetDeck and Tweetie. The users that joined Twitter in the Great Hype Wave of 2009 are probably gone. Back to MySpace, Facebook or wherever else they call home.

So, is Twitter in trouble? No, Twitter is doing just fine. Twitter corporate might have some tough conversations with its investors if it cannot reignite growth, but for the regular user, Twitter is bumping along just fine.

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  • I'd imagine a drop in usage is as a result of people trying it a few times, finding no value, and leaving.

    Lists helps with this because it allows users to quickly build a stream of signal based on their passions.

    More interesting metrics for me: repeat usage and average time on site, total volume of tweets, volume of follow connections, average tweet per user.

    Running metrics against new and longterm members would also prove interesting.
  • Oh... no... they're 4 MILLION users a month might have slowed a little.

    Traffic is like the market, it peaks, it valleys, it falls, it climbs, it peaks (lather, rinse, repeat).

    Panic-sayers and their link-bait flame war articles (TechCrunch, not y'all hear at NW) are sad in their attempts to get people to read & comment on their orchestrated posts. These types of things (speculation without proof) is no better than say... Fox News style reporting.
  • Twinkle Toes
    ZING!!
  • Shane Cory Potter
    Things to think about.
    Q: Are twitter accounts growing steadily?
    Q: Of the growing numbers of accounts what percentage of them are accounts like CNN, Barns & Noble, Word press, Website magazine etc?
    Q:How many companies like justin tv, Flickr and others are working hard on developing new api for twitter?
    Is their a loyal following of twitters?
    Who will get hurt id twitter fails?

    Statement: I think allot more information will have to be gathered and analyzed before anything can be said definatively about he stabiity of twitter but I did enjoy your article.

    Keep up the good work!
  • Just one question: How about traffic from other countries? In Chile, the audience seems to be growing. And how about it in India? Maybe in the US its just reaching its saturation point, but the rest of the world could make up for it.
  • Mike
    I am a firm believer that Twitter is not cut out for the long run, even though I know there is a HARDCORE base of enthusiasts. As far as metrics go, I think the number of total number of tweets in a given month divided by the total number of accounts would be a good trendable measure.
  • Shane Potter
    It might not be a huge factor but it is something to take into consideration.

    If there are many people who use twitter like me, they spend a fair amount of time going through thier tweets, (mine are numerous), and as they go through thier tweets they find content of interest to them and follow whatever links are provided to get to that content.

    For me that content is:
    News from CNN, TheNextWeb, The W3C, Google, PBS, Life, Nookboards, Terra Naomi and many others.

    I will mention that many large web agencies, have spent considerable sums of money, built API which included twitter and garnered large amounts of traffic on account of it, which gave them the oportunity for returns on thier investments. Many depend on twitters long term success.
  • Interesting timing for this article. I am a big fan of twitter, and I spend a lot of time there. I find it fascinating entertaining educational and friendly. But I don't think it will be around in 2 years. And I just posted a story to my blog as to why.. one word: Facebook. http://howlvenice.com/is-facebook-the-inevitabl...
  • Shane Potter
    I absolutely agree with (howlvenice), in fact I think facebook will most likely take over Google and Wordpress and dominate the entire web like a giant itergalactic internet monster.

    Not much chance that like many other enterprises, twitter will align it'self with a powerful affiliate such as, just off the top of my head, since it is so much in the public view at the moment, Barns and Noble.

    Or perhaps Skype.

    Yes, I am sure that twitter is doomed.
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