The Next Web

Apple Buying Ads Against Windows 7 Searches

Apple Buying Ads Against Windows 7 SearchesOh Apple, you little guerrilla you. In a move that will surprise few, Apple is purchasing advertisements against searches on Google such as “download windows 7,” and “windows 7 download.”

Those are actually different searches, by the way. They generate about 5 million different listings than each other.

Apple must be paying exorbitant prices for the space, and probably making few sales against someone already looking to move up the Windows food chain. That aside, it is fun to see Apple talk smack with its 30 billion dollar bank account and ad-bomb Redmond.

There is nothing like raining on someone else’s parade. Image after the jump.

mac windows 7

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  • That's a common practice, most companies try to place ads when someone search for competitors
  • Hence my line "will surprise few." I found it funny that according to their ad, that the best time to move to a Mac was just before you upgrade to Windows 7.
  • I don't see those ads, probably because I'm from Croatia. But I would like to click on some of those ads :-).
  • JirachiFan
    Apple used evil tactics to fight a greater evil - M$
  • FloatingFatMan
    I call fake. The same search here gives 137,000,000 hits, not 136; and no paid for Apple ads.
  • Anonymous
    You moron, the image is cropped. Of course it's not 136. Consider me trolled, if that was your intention.
  • Anonymous
    So what? Really.
  • iAnything user
    And how interestingly smart it is. When I try this search in Safari on my iMac I do not get the adds at all. :-)
  • LoL at Apple and Windows
    I like the picture of the Imac (under ad) with the text new imac slow or just buggy. Not realy a good first impresion.
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