Apple Buying Ads Against Windows 7 Searches

Oh Apple, you little guerrilla you. In a move that will surprise few, Apple is purchasing advertisements against searches on Google such as “download windows 7,” and “windows 7 download.”

Those are actually different searches, by the way. They generate about 5 million different listings than each other.

Apple must be paying exorbitant prices for the space, and probably making few sales against someone already looking to move up the Windows food chain. That aside, it is fun to see Apple talk smack with its 30 billion dollar bank account and ad-bomb Redmond.

There is nothing like raining on someone else’s parade. Image after the jump.

Discussion - 26 Comments/Pingbacks RSS feed for comments on this post

1. 

   Khaled says November 01, 2009

   Reply

   That’s a common practice, most companies try to place ads when someone search for competitors

   • 

     Alex Wilhelm says November 01, 2009

     Reply

     Hence my line “will surprise few.” I found it funny that according to their ad, that the best time to move to a Mac was just before you upgrade to Windows 7.

2. 

   Ilija Brajkovic says November 01, 2009

   Reply

   I don’t see those ads, probably because I’m from Croatia. But I would like to click on some of those ads :-).

3. 

   JirachiFan says November 02, 2009

   Reply

   Apple used evil tactics to fight a greater evil – M$

4. 

   FloatingFatMan says November 02, 2009

   Reply

   I call fake. The same search here gives 137,000,000 hits, not 136; and no paid for Apple ads.

   • 

     Anonymous says November 02, 2009

     Reply

     You moron, the image is cropped. Of course it’s not 136. Consider me trolled, if that was your intention.

5. 

   Anonymous says November 03, 2009

   Reply

   So what? Really.

6. 

   iAnything user says November 03, 2009

   Reply

   And how interestingly smart it is. When I try this search in Safari on my iMac I do not get the adds at all. :-)

7. 

   LoL at Apple and Windows says November 04, 2009

   Reply

   I like the picture of the Imac (under ad) with the text new imac slow or just buggy. Not realy a good first impresion.

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