Yes, it’s back. The camera that no one realised they’d miss will be available to buy soon.
At a press conference in Hong Kong, Polaroid announced that they will be re-launching the One Step camera. Thanks to campaigns like The Impossible Project, a scheme to reinvent the Polaroid instant film after the company ceased its manufacture, has proved that there’s still a great amount of interest and demand.
The new Polaroid will manufacture a range of instant film products like the Polaroid 600 instant film, and also re-introduce a range of instant cameras including the “Polaroid One”.
In addition to film-based efforts, Polaroid also plans to produce a Polaroid “Three” – an instant digital camera that produces 4-inch by 3-inch instant digital photos. While The Impossible Project is set to release its first black and white version of the new Integral film in early 2010.
YESSSS, SOOOOO STOKED!
im so happy its coming back. I was starting to lose faith in the human race
I’d say plenty of people would say they missed it, considering the amount of interest. But every reporter has to get their little jabs in, right?
aww yaaayy!!
thats so exciting!
im so getting one! <3333
I Wonder just how expensive its gonna be
Awesome.
Finally. Jesus.
ftw
FUCK YEAH!
Finally, I won’t have to pass around my digital cam. Sharing pollies is more fun.
This better not be a joke! Cause I don’t see anything on TechCrunch about it.
woah woah woah…techcrunch isn’t gospel.
You’re right, it’s not gospel (second hand accounts of events).
It’s the source itself. :D
We could not be more excited that Polaroid film is back. I work at Adesso Albums and the whole concept behind our company started with the instant Polaroid pictures. We are so happy that we can still provide our customers our original photo guest book made specifically for Polaroid. We can’t hold back our excitement and want to give you a 10% discount on your next album purchase. Go to http://www.adessoalbums.com and type in POLAROID at checkout and receive the savings!
@Jess, wow on topic Spam!
Impressive!