According to sources at All Things D, Twitter is in advanced separate talks with Microsoft (Bing) and Google about the prospects of striking data-mining deals. The deals would see Twitter provide the two giants with licenses to use Twitter data to improve their respective and competing search engines.
Twitter may provide both companies will full feed access, which means not just the recent data that you and I have access to, but data going back 
months with meta data not supported by the API. Additionally, lets not also forget the value in provided unrestricted access to Twitter’s real time feed.
All Things D report the deal will be non-exclusive and include a number of structures, including a payment of several million dollars to Twitter. Twitter could also profit from revenue-sharing agreements that would see Twitter earn directly from search results.
It’s also worth noting that should Twitter finalise a deal with Microsoft, Yahoo would also benefit thanks to their recent search partnership agreement with the Redmond based company.
Twitter is thinking far larger than merely using its product, your tweets, to grab the attention of advertisers. Instead, Twitter is building a platform, a way for other companies to integrate into their service on a much larger scale than the API currently offers and produce revenue that way.
The Silicon Valley start up are in no rush to finalise any agreements thanks to a $100 million round of funding last month, which numerically values the company at $1 billion. A valuation that bemused some.
Great Article
Twitter has their hands in everything not to mention massive influence in the marketplace now. No wonder why every large organization is gravitating to them and wanting to get their hands on a slice of Twitter Pie.
Talking about data Mining made me think of the newly released Twuugle
This is positioned right now as a Twitter Search Engine that is powered by Google, although it seems as if they are positioning themselves as the go to search engine for all of Social Media with their recent release of their Facebook Search (beta)
This Twitter Search Engine / Social Media Search Engine incorporates the power of Google but is specific to Twitter and nowone of the best Twitter tools for targeted Niche Research that I have found….
and now they have upped the anty with their Rockin Facebook Search!
All the results are from Twitter or Facebook. This is a very clean, simple but Powerful Search Engine!…
Unlike other Twitter Search Sites Twuugle is free from all the noise and enables you to hone in on specifics.
Apparently they have quite a few releases planned that will be incorporating things like Twitter?s planned release of the geolocator, Twitter apps, video’s and more…. including an advanced search
feature.
There is so much happening in the world of Social Media it is almost too difficult to keep up with!
But businesses who understand Social Media will undoubtably grow as a result of proper use of it.
Love your articles! Keep em coming :-) And be sure to check out http://www.Twuugle.com” rel=”nofollow”>Twuugle
I love it!
Sean
I think this is a much-needed service. So often I’m frustrated at Twitter search and just how recent the archived results go. Search has always been Twitter’s trump card and it’ll be interesting to see how they eventually monetise this.