No Windows 7 PC Sales Bump Coming

No Windows 7 PC Sales Bump Coming

For all of the Windows-using world, the soon to arrive Windows 7 is akin to a savior, replacing the ancient XP and wildly unpopular Vista. For every PC vendor and manufacturer, Windows 7 was supposed to bring in a wave of new sales, as did Windows 95 when it became the de-facto operating system over a decade ago. Not so, says Microsoft CEO Steve Ballmer in a recent press conference in Munich, Windows 7’s effect on PC sales will be “not huge.”

Another conference. “Great.”

This one’s different, trust us. Our new event for New York is focused on quality, not quantity.

This comes to no surprise to the Windows cynic, but paints a depressing coming winter sales cycle for electronics manufacturers and salesman. Microsoft sold some future sales early by giving people who had recently bought PCs a free version of Windows 7 when it comes out on October 22. Of course, this was intended to keep sales of PCs alive throughout the summer and build up to the Windows 7 launch, but it also reduces the number of paid upgrades, and new systems that will be purchased this fall when Windows 7 does arrive.

With the global economy in its current state, no retailer or manufacturer was truly hoping for a blockbuster holiday season, but it does seem that again Microsoft will not be able to move the needle on consumers’ wallets and lend a hand. Will people migrate to Windows 7? Yes, it is assuredly a better operating system than both Vista and XP. But adoption will take time on the scale of years, not weeks. For this year, there will be no Windows bump.

Read next: New Windows Phone Ad: Your stuff goes where you go

Shh. Here's some distraction

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