Trent Reznor gives Twitter the bird – quits for good
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Trent Reznor, the man behind Nine Inch Nails, has answered his own threats he made back on June 10th and has deleted his Twitter account.
Reznor is hailed by many as a musician who truly âgets itâ. He has been at the forefront of using social media to engage with his fans and also been on the cutting edge of business model experimentation in distributing his music.
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Back on June 10th, Trent Reznor posted a long rant where he blasted Twitter and called out many of his followers for the negativity they expressed to him regarding the content of his feed:
I approached that as a place to be less formal and more off-the-cuff, honest and âhumanâ. I was not expecting to broadcast details of my love life there, but it happened because Iâm in love and itâs all I think about and thatâs that. If this has bummed you out or destroyed what youâve projected on me, fair enough â itâs probably time for you to leave. You are right, Iâm not the same person I was in 1994 (and Iâm happy about that). Are you?
It will be interesting to see how Reznorâs fans react. It does illustrate how social networks like Twitter can be a double edged sword for many high profile celebs. While they do provide a level of engagement that was previously unavailable, they also provide a level of intimacy between fans that can become problematic . In the end, I donât think itâs a big deal for Reznor or for Twitter. However, I do think itâs interesting that Reznor, who is all about social media, has decided to ditch the service.
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