Two typographers (Pierre & Damien) and a pro race pilot (Stef van Campenhoudt) collaborated to design a font with a car. The car movements were tracked using a custom software, designed by interactive artist Zachary Lieberman.

Work of art or too much time on their hands?

Download the font here: toyota.be/iqfont

More pictures here: flickr.com/photos/40243214@N05/sets/72157621047564023/

via Design You Trust