Twitter trends can be useful, particularly when not flooded with various hash tags or game memes. However, as the status updating phenomenon has grown, its usefulness on a more local scale has diminished, cue Happn.in.
Happn.in, an obvious play on ‘happening’, is a site that tracks discussion topics on Twitter within selected cities. The site is currently tracking over 50 cities from across the globe and if there’s a location missing, you can file a request for it to be included.
The homepage is filled with the top five trending topics for each city, by clicking on a particular topic you can see recent tweets for each – giving you an idea as to why they’re popular. It would be cool to see integration with whatthetrend.com to give a more conclusive reason as to why the topic trending, but the tweets are fine for now.
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Each city has it’s own happn.in URL with recent tweets about each trending topic, (a few examples: London, Amsterdam, SF) and each has their own Twitter profile too.
By the looks of things, the site is aiming to cover costs and possibly a little money too by permitting sponsorship for each individual page.
It’s a neat idea, and although I rarely follow bots on Twitter – I made this an exception.
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