We are proud to announce another keynote speaker for The Next Web Conference: Jeff Jarvis

Jeff is associate professor and director of the interactive journalism program at the City University of New York’s new Graduate School of Journalism and consulting editor of Daylife, a news startup. He writes a new media column for The Guardian and consults for media companies.

Jeff is also one of the internet’s A-list bloggers. His blog, BuzzMachine, is part of the top 1000 most popular blogs in the world at number 558.

Jeff recently published ‘What Would Google Do‘. As Jeff describes:

“I try to reverse-engineer the success of the fastest growing company in the history of the world, the one company that truly understands how to succeed in the internet age, and then take those lessons and apply them to a number of industries, companies, and institutions, from carmakers to restaurants to universities to government.”

Yesterday Jeff published this PowerPoint version of his book. Browse through it for an idea of what it is about but make sure to visit us at The Next Web Conference 2009 so you can experience his talk live.

We previously had Nova Spivack scheduled to speak again during this years conference. Unfortunately he had to drop out at the last moment. Luckily we were able to replace him with Jeff!