Dr. Song Li, a very successful Chinese web-entrepreneur, seems to be pulling it off again. He recently launched Digu (嘀咕), a Chinese miniblogging service currently still in Beta that people in the West will soon unrightfully refer to as ‘the biggest Chinese Twitter’. Ok, admitted, Digu shares some major similarities with Twitter: it is a microblogging service and has a Twitterrish (or new Facebook startpage?) interface, but there is plenty more to it.
So what makes this service so special compared to Twitter or the many Chinese Twitter copycats such as TaoTao, FanFou, Jiwai, Komoo (checkout their funky design!), Zuosa, etc etc? First of all Digu – which sounds like whisper in Chinese – focuses a lot more on both entertainment and mobile. For instance from the start users can also share pictures rather than just text and hyperlinks. Besides a fancy looking design and offering a set of animated emoticons that’s basically it as far as differences go. But wait, that’s not the interesting part of the story! The interesting part is Digu’s strategy for becoming ‘The Chinese Twitter’ or whatever you want to call it.
Besides hiring 62 ‘whispering’ Chinese celebrities, which is a proven strategy for quickly attracting a userbase in China, the critical success factor of Digu has everything to do with its founder Dr. Li Song. Song is the co-founder of MeMeStar, a Chinese mobile mobile value-added service provider sold for $20.8 to Sina in 2003 and is founder/CEO of SinoFriends.com, a successful Chinese online dating service. Needless to say Dr. Song has enough cash to spend on his new venture so Digu is seeded very well.
As a result even before their official launch, in the Beta version, Digu can be updated from almost all relevant platforms available in the market, both Chinese and Western(!). Among others users can update their status and upload pictures from, QQ (leading Chinese IM service that in February this year recorded 50 million peak concurrent users), MSN, Sina, e-mail, Firefox, and Gtalk. Of course a mobile version is also available, which adds up in China with over 650 million mobile phone users. The service can even be synchronized with Twitter and several Chinese Twitter clones!
Great post. I like it, thanks
‘ONCE UPON A TIME IN AMERICA’ (…How Conservatives’ Ideologies Changed America…)…by ‘Thompson’ K. George..that ‘ll be me. available life at http://www.iUniverse.com (1800-288-4677)/Barnes & Noble, Amazon, or other major book retailers in the U.S. and across the globe….e-book version or hard copy. A must-read masterpiece for the world community…chronicling immigrants’ odyssey in the U.S. following the chaotic immigration policies and their ruthless enforcement thereof championed by the Bush-Cheney’s era….how these anti-immigrants stance relentlessly authored and advocated by the nation’s rightist faction is steadily diminishing America socio-economically and otherwise thereon after. Your story, my story and everyone’s story…all in this memoir. Educational, informative, entertaining and yet quite intriguing contemporary masterpiece of the 21st century…uncut true stories. Website for the book along with You Tube Q&A session (ONCEUPONATIMEINAMERICA.US) will be ready and active in 2 weeks. For now, feedbacks can be sent to me at Thompson3939@gmail.com