The Food Van Phenomenon Fueled by Twitter

The Food Van Phenomenon Fueled by Twitter

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Food vans are common place in most countries; whether it’s ice cream, fish & chips, sausages or soup – they each have their place, none more so than KogiBBQ.

The KogiBBQ team includes two food vans traveling up down and around Los Angeles selling a mix of Korean spicy barbecued food. The twist? To track them down you need to be following them on Twitter.

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The Kogi twitter account already has over 7000 followers and respected news organisations, such as the LA Times, have already described the phenomenon as “a burgeoning cyber-hippie movement”.

Kogi BBQ have also opened a permanent home in LA but there are no signs of the two van “cyber-hippie movement” stopping any time soon.

via Springwise
Image Credit: Sklathill

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