The Next Web

Google India launches The Internet Bus Project

By Srikanth AD
February 3, 2009
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Google India has just launched ‘The Internet Bus Project’, an initiatory step towards educating people in India about the benefits of Internet.

Google India launches The Internet Bus Project

The project entitled ‘The Internet Bus’, is a mobile bus which is gonna cover different cities of India, giving people an opportunity to experience the benefits of the Internet and how it may be beneficial to their lives

The bus is designed to make a simple introduction to the Internet for a new user.  With a focus on the four themes of education, information, communication, and entertainment, the Internet Bus will be loaded with useful and informative content in English and Tamil.

Google India launches The Internet Bus Project

Google India launches The Internet Bus Project

The intent of the project is to showcase, how the Internet can make everyday life simple through services like Search, Email, Social Networking, Maps and others.

Internet Bus Project website


  • @scanman Google India launches The Internet Bus Project - The Next Web http://tinyurl.com/aj6gyg
  • Faial
    Nice move by Google, but one bus for the millions of people of India with shiny large flat screens... A little out of touch with what the reality is on the ground. Furthermore, the Tamil language is restricted to the state of Tamil Nadu. Not exactly all of India, far from it.

    I see you are a Google Devotee, maybe you have been too quick to spread this little news.
  • Srikanth AD
    I beg to differ on that, here is some text from the source,

    The Internet Bus Project is an attempt educate people about what the Internet is, and how it may be beneficial to their lives, by taking the Internet experience to them through a customised Internet-enabled bus, "which will travel to several towns and cities across India".

    At least, we can appreciate such initiatives which promote awareness about internet.
  • Joop
    I believe Vodaphone did something simular in the rural area's of India. Great post Srikanth, these are exciting times!
  • RT @DrShock: Google India launches The Internet Bus Project - The Next Web http://tinyurl.com/aj6gyg
  • Google India's Internet Bus Project - http://tinyurl.com/aj6gyg Is a great marketing ploy to enter & dominate a huge market IMO
  • Google India launches The Internet Bus Project http://tinyurl.com/aj6gyg
  • Faial
    Hi Srikanth,

    You are very right with your point which is the core of the idea, but the methodology that is being applied by Google to accomplish this is a little out of touch.

    1. Tamil is only spoken in the state of Tamil Nadu, which is the most South Eastern state.
    2. A bus that moves around with 3 terminals is not something that will be easily accessed and whenever by its users.
    3. The ones that have not had real contact with the internet are those that are not educated or at the low rung of society, presenting this set-up to them is a little unrealistic and out of touch. They will be overwhelmed mainly by its aw than its functunality.

    I personally think that Google could have easily set-up computer terminals around areas where users are usually unable to access it. Living it 24/7 in order to achieve its core goal, instead of spending valuable money on a glamorous GBus.

    Check out http://www.hole-in-the-wall.com and also http://tinyurl.com/5m7yfs which is a TED video about hole in the wall.

    Ciao,
    F
  • Reading about Google's Internet bus project in India http://tinyurl.com/aj6gyg
  • A new take on internet marketing:RT @KevenDones: Google India launches The Internet Bus Project http://tinyurl.com/aj6gyg
  • Google et son bus éducatif en Inde... http://tinyurl.com/aj6gyg
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