About a month ago, a nine-year old girl from India became the world’s youngest Microsoft Certified Professional. Sadly for her, she got dethroned by the “Mozart of Computers” – an eight-year old boy from Macedonia. His Prime Minister Nikola Gruevski gave him a 15-machine computer lab to unleash his brilliancy on.
Is this, combined with the horrid Songsmith ad, some new strategy from ad-agency Crispin Porter + Bogusky? Microsoft gave the $300 million consumer-branding campaign to this ubercool agency, whose claims to fame are its controversial ad campaigns for the Mini Cooper, Burger King, Molson and a recent mock porn movie made for Virgin Atlantic’s business travelers.
One thing is for sure, every time some kid breaks a Microsoft record, a good wave of free publicity rolls around the blogosphere. Let’s see what they come up with next. Maybe a five-year old kid who makes Madonna look like an amateur, thanks to Songsmith?