Igor Asselbergs, CEO of Amsterdam-based software development company Colorjinn, just mailed me a little secret. He told me how to pain the White House Purple. Colorjinn produces software for color visualization, and with this inauguration thing coming up, a White House-related viral is quite a good idea.

So envision the change: paint the White House purple on Colorjinn.com/Whitehouse. Yes, we – uh – can!