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The New Credit Card with a Keypad, Built to Fight Online Fraud

zee Written on 14th November 2008                                                                                                              10 COMMENTS some text
Zee, Editor in Chief at The Next Web, Principal at WeDoCreative.

The New Credit Card with a Keypad, Built to Fight Online FraudVisa have shown off their new card built to combat online shopping fraud. The card, to be tested in Britain next year has a 12 button Keypad and display powered by a battery which  should last 3 years.

Card holders will be required to key in their pin every time they make a purchase online. A security code is then sent to the card which appears on the display which then needs to be typed into the website.

‘We hope this new card will help allay those fears, and give consumers more confidence when shopping online.’ said Visa’s Sandra Alzetta.

10 Comments »
About the author: Based in London, Zee is Editor in Chief at The Next Web and Principal at online marketing and new media agency WeDoCreative . A prominent tech blogger, he is also a design & marketing connoisseur, social media devotee & web application fanatic.

10 comments/trackbacks to “The New Credit Card with a Keypad, Built to Fight Online Fraud”

  1. Nov 15, 2008: un nou model de card de credit care are …

    [...] un nou model de card de credit care are incorporat un etoken pentru a preveni fraudarea online Post a comment — Trackback URI RSS 2.0 feed for these comments This entry (permalink) was posted on Saturday, November 15, 2008, at 1:10 am by Catalin Istratoiu. [...]

  2. Nov 15, 2008: Kreditkarten sicherer machen » Sahanya

    [...] klingt diese Weiterentwicklung der Kreditkarte für mich umso interessanter. Damit genügt es nicht, dass man nur die Daten der Kreditkarte selber [...]

  2. By Pascal on Nov 14, 2008

    If this means the end to those ridiculous card readers we need to remember to carry around just to do our banking I’m game.

    Reply

  3. By Patrick de Laive on Nov 14, 2008

    This is nice, kind of the debit card solution for online payments what we have here in NL

    Reply

  4. By Ian on Nov 14, 2008

    How does the website know what the security code is? Would it be the same code every time because 16-digit number is the same each time?

    Reply

  5. By Zee M Kane on Nov 14, 2008

    @Ian, i reckon it will probably work the same way it works in the UK with Natwest and a few other banks – where they take you to their site to enter a separate code…although of course, i’m only guessing here

    Reply

  6. By sjjh on Nov 14, 2008

    “A security code is then sent to the card … ”
    I’m guessing it’s not sent as such, but generated by the card, if you enter the correct PIN.
    Barclays already sent me a PIN entry device, which I have to use to login to on-line banking.

    Reply

  7. By Arthur Guy on Nov 14, 2008

    The system probably works in a similar way to the RSA security tokens but rather than displaying the constantly changing ID all the time you have to enter a pin number to reveal it, or it displays a number which is a combination of the two.

    Reply

  8. By SEO Links on Nov 14, 2008

    This new Visa card is a great idea……….I like the idea of a built in keypad

    Reply

  9. By Erhan Karadeniz on Nov 17, 2008

    I think this is a great idea, I believe this will stimulate the e-commerce cause people will feel more safe with this system..

    Reply

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