The Next Web

Swaptree: a service ready to get cloned and upgraded

Techcrunch reports on Boston-based Swaptree today. From Techcrunch:

Swaptree, which is creating a network of users who swap books, CDs, DVDs and video games, just raised a third round of financing – $3.3 million from Safeguard Scientifics. To create a trade the company finds up to four users who have and want items that form a match. Then everyone prints out address forms from the site and pays the shipping (usually $2.50) to mail it directly to the next person.

The first thing I though while reading this was “Someone needs to copy this for Europe”
The second thing I though was “Someone needs to create an iPhone app for it”

I have to admit that all I can think about lately is iPhone apps so the second conclusion is not much of a surprise. But still!

If you are an entrepreneur looking for an idea to go for I would seriously consider this one. People get more focused on recycling, bartering and re-using every day. A start-up like this needs local offices to succeed. Europe is a fragmented market but if you can cross the language barriers you have a combined user-base almost twice as big as the US.

Here is your template for your new site. I would suggest picking a new name, color and change the text around a bit. But keep the structure because that seems to work!

Swaptree 2013 Trade books like a book swap or trade video games and swap cds or trade dvds


  • You're kidding right? Riiggghht?

    How about stimulating SwapTree to come to Europe instead of telling European startups to copy ideas? :)
  • Because I have some experience with how Americans see Europe. They don't. And if they do they have a REALLY hard time understanding Europe. That is why eBay bought Marktplaats.nl and couldn't take the market themselves.

    Nope, taking the concept and building a local version is faster, easier and more profitable for everybody...
  • I saw a similar start-up present during Plugg right? Remember the name?
  • I don't think there was anything similar at Plugg, actually.

    http://plugg.eu/about-plugg/blog/p/detail/kicki...
  • yes, number 20 on the list: http://Zilok.com

    Does the same thing. Check them out!
  • But Zilok isn't a swapping service, it's meant for users who want to rent out their stuff to people in their neighborhood.
  • True. Still, similar and THE company to set-up a local version of Swaptree...

    Do you know how they are doing? Might be interesting for a follow-up article...
  • Hi I want to introduce our site with this opportunity.
    We launched our barter based swap site http://www.takasmerkezi.com for 2 months ago and announced at Techcrunch & Webrazzi Meetup Turkey at StartupPad. (http://www.webrazzi.com/2008/06/30/techcrunch-w...)

    We are working on two versions and one for Europe market under whatswap.com adress.
    How our system works? Members put goods that they no longer use up for sale on our site by auction or buy it now methods. When they sell they gain virtual money from successful transactions. (for example 20 USD is 20 points 1usd =1 point consersion)

    you can watch our "How it works" animation with english subtitles here : http://www.vimeo.com/1787024
  • I'm not sure I will be able to remember 'takasmerkezi.com' though! What does it mean? :-)
  • Hi Boris.
    It mean "swap center" in Turkish. we will use "whatswap.com" for global version.
  • That is MUCH better! :-)
  • I think there is a German service addressing the same market. I forgot the name..

    Talking about cloning. A lot of companies are 'inspired by' another company. As long as it is not just a translation of the website it is fine by me. How in the world can we get competition if 'cloning' wasn't allowed? Facebook came after MySpace and Friendster.

    Often when I'm telling what I do I get back... Hey, but there is already a company who does sort of the same thing?
    (I'm thinking: "Yes, but these guys do about everything wrong, are wayto expensive and deliver a crappy service")

    I'm saying: "Well, it didn't keep Nike away from the sneaker market, because Adidas was already on it!"
  • k
    Make a clone for the European market. It's a business model that works.

    But just because something like that works, doesn't mean you should do it.
    What you should do is take it to another level.
  • Yes sure, I agree with that too. In reality though that can be easier than you think. Foreign companies just don't understand local markets. Just by being a local you will have an edge. If you can expand on the original idea, even better...
  • Piers
    A better and more successful implementation is Paperback Swap.
  • Manuel
    Just wondering, isn't www.hitflip.de doing this since years?
  • Somebody tell this to Samwer brothers! They are good at cloning :): http://www.iht.com/articles/2006/12/03/business... (studiVZ.de is one of the clones).
  • I'm very biased, but I'm not entirely convinced by SwapTree. They've apparently (according to another blog post) done only 100,000 trades since they launched a year ago, whereas at ReadItSwapIt we've done almost 200,000 trades since 2006, and we're only focused on books.

    We're privately funded, and have spent somewhat less than the $5M or so Swaptree has raised.

    Unfortunately we're only available in the UK at the moment, but hope to move in to other countries in the future.
  • I would like to introduce my points based swap service, Swapster.com. I am sure that name is a little easier to remember. You can trade CDs, DVDs, Video Games and Books. Free market rules apply; you determine how many points to charge for an item and how much to pay. A point has an equivalent value to $1. Pretty simple model, well done, easy to use, pretty... try it out.
  • arthur toscano
    Can you clone swaptree?
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