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Facebook sues German copycat, more to come?

joop Written on July 19, 2008 – 7:35 pm
Joop Dorresteijn, Contributing editor

Facebook has started to take action against their copycats, and filled a copyright lawsuit against German copycat StudiVZ, in what they claim is an infringement of Facebook’s “look, feel, features and services”. This claim is filled a month after Facebook won the accusation filled by ConnectU, claiming that Mark Zuckerberg was a copy cat and stole the social platform idea in 2004.

Facebook in Germany

Facebook has launched a German version of their social network a few months ago, but has problems to attract visitors. StudiVZ claims to have 10 million users, and call themselves “the most successful social network in Germany, Austria and Switzerland”. Their website is not only similar in usage, it also looks a lot like Facebook. The biggest differences are the color conventions and that the copy does not offer an English interface. Techcrunch reports that StudiVZ was acquired this year for about $100 million. (€ 63 million)

Other copycats are next?

Washington Post reports that there are nine other facebook clones out there, and expects Chinese owned Xiaonei, with an exact duplicate to be next. Facebook has to protect their brand and experience, but a but a laugh every once and a while is important too, let’s hope that parodies as Crackbook, Arsebook and Rightwingfacebook are taken with some sense of humor by the Facebook’s lawyers. As entrepreneurs, the people behind estudiLN have cashed their successful copycat approach.

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About the author: Joop is an entrepreneur and blogger located in Seoul, South Korea. Read his blog here.

5 comments/trackbacks to “Facebook sues German copycat, more to come?”

  1. Jul 21, 2008: Facebook vs StudiVZ - Netzlogbuch

    [...] thenextweb.org, techcrunch.com (I), techcrunch.com (II), rp-online.de und [...]

  2. Aug 8, 2008: “Facebook tried to buy StudiVZ”

    [...] July 19th Facebook allegedly filed a copyright lawsuit against German copycat StudiVZ, in what they claim is an infringement of Facebook’s “look, [...]

  3. Nov 21, 2008: hi5 copying over facebook? | Yashvin, pages of my life

    [...] is not the only one, Facebook even sued a german company, which operated a web site 99% similar to facebook, except in color, which was pink instead of [...]

  1. By Doron Vermaat on Jul 20, 2008

    Suing a Chinese copycat (Xiaonei)? Good luck with that.

    [Reply]

  2. By Patrick de Laive on Jul 20, 2008

    This is a very interesting development. Everybody can tell that StudiVZ is “inspired” by facebook. It is even more interesting because StudiVZ belongs to a big German media company. I think facebook choses to sue StudiVZ also just because of the fact that there is something to win there, they have a lot of money.
    But what happens if facebook wins this lawsuit? Would Digg sue all their copycats? Where do you draw the line? when is a company inspired by another company and when is it cloning? And should cloning a website be illegal?

    Keep us informed about the developments.

    [Reply]

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