Rambler introduces contextual video advertising

Written on June 30, 2008 – 3:28 pm
Ernst-Jan Pfauth, editor in chief

Rambler Media, one of Russia’s leading Internet companies (€38 Million in 2007), has announced contextual advertising for video content. Its advertising division - Begun - will integrate Begun.Videocontext on Rambler’s video sharing community, Rambler Vision. That means 1.3 million visitors per month will see the ads.

Each video appearing on Rambler Vision is tagged according to its content and as a result,
advertisements can be displayed beneath relevant videos. Rambler claims to be the first Russian web service to profit from contextual ads, which is remarkable, as online videos attract more Russian viewers than cable TV channels. Begun will sell the ads on a CPC bases.

If you’re a Russian reader, let me set you at ease: you can easily click the ad away.

[Via: Quintura]

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About the author: Ernst-Jan is blogger and co-organizer of BLOG08, who previously worked in New York to cover news at the United Nations. Next to writing, he's also a singer in the band Christina Five. Follow him on Twitter or read his personal blog Dutchproblogger.com .

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