German ticket-selling wonderboys (Amiando) get financing

Written on June 5, 2008 – 11:01 am
Ernst-Jan Pfauth, editor in chief

If you have visited a tech conference lately, chances are high you’re familiar with the tickets from Amiando. This German service - based in Munich - helps event organizers to sell tickets online and is quite popular. Le Web 3 has used their services, as well as DLD, The Crunchies, LIFT08, and next08. Take their solid business model - ask a few percent commission (between 2.5 and 5) - in account, and you’re probably not surprised to hear Amiando is quite a successful start-up. Today, they’ll announce their first round of financing - reports VentureBeat.

Wellington Partners and Adinvest both have invested in Amiando, which is heading for an Asian adventure. After offering Spanish support in March and French in September, the German ticket-selling wonderboys now have a partnership with Web2Asia, a company that helps Western tech start-ups to grow in the mysterious markets of East Asia. With an increasing amount of Chinese events, this market has a lot of potential for Amiando.

Web2Asia co-founder Markus Fuhrmann told me that the sooner a company heads to China, the higher the chances for success: ““A lot of the successes are from companies who came to China very early in their product life cycle, giving them time to adjust before Chinese competition could copy their business model, or create a more culturally matched version.” Well, I’d put my money in Amiando, as they’re only ~~six~~ sixteen months old.

Update: A PR representative from Amiando has just told me that their Asian ambitions are limited to the distribution partnership with Web2Asia. They’re still focusing on the European market.

I hope you like that post!

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adinvest, amiando, funding, web2asia, wellington partners

About the author: Ernst-Jan is blogger and co-organizer of BLOG08, who previously worked in New York to cover news at the United Nations. Next to writing, he's also a singer in the band Christina Five. Follow him on Twitter or read his personal blog Dutchproblogger.com .

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5 comments/trackbacks to “German ticket-selling wonderboys (Amiando) get financing”

Jun 5, 2008: amiando in den News « If you can dream it you can do it!
[...] German ticket-selling wonderboys (Amiando) get financing [...]

By Patrick de Laive on Jun 5, 2008

Hey Ernst Jan. “ask a few percent commission (between 2.5 and 5)” They charge 5% always and 2.5% on top of that if it is payed via credit card.

[Reply]
By Ernst-Jan Pfauth on Jun 5, 2008

That’s their sort of “deluxe” package. For a basic package they ask 2 - 2.5.
http://www.amiando.com/info/pr.....stems.html

[Reply]
By Şekip Can Gökalp on Jun 5, 2008

Hi Ernst-Jan. Thanks for the post. It’s great news for amiando. Gratz!

There is a small mistake about the age of amiando, though. They started in 2006.

Check: http://www.deutsche-startups.de/tag/amiando

[Reply]
By Ernst-Jan Pfauth on Jun 5, 2008

Thanks Şekip, I was a little confused by the Crunchbase page!

[Reply]

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