Alibaba passes $1 billion in sales in first 3 minutes of Singles Day

Alibaba passes $1 billion in sales in first 3 minutes of Singles Day

Alibaba is cleaning house during China’s Singles Day festival, the biggest day in online shopping all year.

In two minutes of sales time, Alibaba’s gross merchandise volume totaled $1 billion. By the forty-minute mark, the site’s sales had surpassed $7.5 billion. The first delivery was made 12 minutes after midnight.

Other sources confirm that 97 percent of sales made on the site in the first 30 seconds were from mobile devices.

Sales from last year’s Singles Day grossed $17.8 billion. If the current trajectory is anything to go by, Alibaba is going to surpass that number in the time it takes you to read this article. The event typically outsells both Black Friday and Cyber Monday, and today doesn’t look like it’ll be any different.

[Update: 11:38 a.m. CST] Sales for the first hour hit $8.6 billion. Going by the counter on Alizila, it shows no signs of slowing down.

Read next: Today's Singles' Day is Black Friday's big brother: Here's how to make the most of it