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Webkinz

Webkinz are toy stuffed animals that have a playable online counterpart in "Webkinz World". Webkinz were originally released by the Canadian toy company Ganz on April 29, 2005. The toys are similar to many other small plush toys, however, each Webkinz toy has an attached tag with a unique "Secret Code" printed on it that allows access to the "Webkinz World" website. On Webkinz World, the Secret Code allows the user to own a virtual version of the pet for online play.