The Penny Arcade Expo (PAX) is a series of gaming festivals held in Seattle, Boston, and Melbourne, Australia. PAX was created by Jerry Holkins and Mike Krahulik, the authors of the Penny Arcade webcomic, because they wanted to attend a show that gave equal attention to console gamers, computer gamers, and tabletop gamers. Created in 2004, PAX has been hailed as celebration of gamer culture.
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The PAX reveal event was a damned drag, but even all the problems couldn't spoil the fun of our first look at Borderlands ...