Branded content is a relatively new form of advertising medium that blurs conventional distinctions between what constitutes advertising and what constitutes entertainment. Branded content is essentially a fusion of the two into one product intended to be distributed as entertainment content, albeit with a highly branded quality.
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'Tangential' content is the link building tactic your brand is missing out on
Tangential content is content that is related to a brand’s industry but is not related to its core branding. Despite that, ...
