Twitter adds Analytics to Moments to reassure publishers it’s no waste of time

Twitter adds Analytics to Moments to reassure publishers it’s no waste of time

Twitter is giving users more insight on how their Moments are performing with a new set of analytics tools.

You can now can tap on the arrow on the upper right corner of a Moment and select “View Analytics” or tap the “…” button when viewing a Moment on the web.

Twitter provides much of the same information it does for tweets, including the number of times a Moment has been viewed, the number of unique users who viewed your Moment, as well as likes, shares, and completion rates. You can use the information to gauge how to tweak your posts for better performance in the future.

It’s an added bit of insight that could get active users and social media gurus to use Moments more often – baby steps, I suppose. The feature is rolling out to all Twitter users on the web today.

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