While users in the US have been able to add suggested business locations to a tweet since Twitter did a deal with Foursquare last year, people in (most) other countries have still had to share their favorite spots the old-fashioned way on the social network.
Instead, you can add Yelp geotags to tweets to bring in additional context like ratings and other details. It’ll also pull in other tweets and photos tagged with the same location.
It’s potentially even more useful for the business owners, as tagging their own premises now brings in a whole load of useful information in one place.
We’ve asked Twitter if Yelp will be replacing Foursquare’s integration in the US, and why a global deal wasn’t done with a single platform and will update if we hear back.