Twitter is trying to make it easier for companies to produce a wide array of ad campaigns through the site. Today, it introduced the Twitter ads editor in a blog post, which lets companies edit vast numbers of campaigns all at once via Excel spreadsheet.
Previously, businesses would have to individually edit each campaign through ads.twitter.com, updating each form field. Now, campaigns are quickly edited in bulk through Excel — which is particularly helpful for businesses who are running multiple targeted campaigns on the platform.
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We’re launching a new feature that allows advertisers to create and manage their campaigns in bulk. https://t.co/zzZ3eRjw63
— Twitter Advertising (@TwitterAds) August 5, 2015
Editing campaigns in bulk will likely save companies plenty of time and headaches, and streamline the process to make it more attractive to potential Twitter advertisers.
The post says that the ads editor is available to a percentage of advertisers today, and will be rolling out globally.