We’ve seen all sorts of different companies use Twitter to leverage their brands and now Twitter is stepping in to help further by showing companies how to use twitter effectively.
The new version of business.twitter.com will provide business owners with twitter success stores, ideas, tips, tools and resources. Some of the tools included are information on promoted products and tutorials one how to communicate with customers using mobile.
Twitter’s business tools range from basic tips “What is Twitter” to more in-depth information on analytics, case studies, API integration etc.
One of the more interesting tutorial-like tools outlines the Twitter Best Practices. Rules anyone should follow whether you’re an individual person on Twitter or a large company; share, listen, ask, respond, reward, demonstrate wider leadership & know-how, champion your stakeholders and establish the right voice.
Want to see how Best Buy, Etsy and Jet Blue use Twitter? Hear it from the companies themselves within the success story “case study” section. It highlights past Twitter campaigns, thoughts from the companies and things that have worked for them when engaging customers on Twitter.
Analytics is another tool that will bring value to advertisers, this tool offers dashboards to view real-time metrics like impressions retweets, clicks, replies and follows on promoted accounts. Advertisers will also be able to differentiate between paid and unpaid tweets.
Twitter also recommends that you follow @TwitterBusiness to keep up on the latest stuff in the the world of Twitter-Business. We here at TNW recommend that you give a read of our complete guide to Twitter advertising. Between these three sources, you should all of the information you’d ever need.