Web content is the textual, visual or aural content that is encountered as part of the user experience on websites. it may include, among other things: text, images, sounds, videos and animations. in information architecture for the world wide web, lou rosenfeld and peter morville write, "we define content broadly as 'the stuff in your web site. ' this may include documents, data, applications, e-services, images, audio and video files, personal web pages, archived e-mail messages, and more.
It's designed to help content marketers score well on Google
How designing a meaningful member experience creates durable initiatives
