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Viacom inc. , short for "video & audio communications", is an american global mass media company with interests primarily in, but not limited to, cinema and cable television. as of 2010, it is the world's fourth-largest media conglomerate, behind the walt disney company, time warner and news corporation. viacom is owned in majority by national amusements, inc. , a privately owned theater company based in dedham, massachusetts, usa.