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Uplay

Uplay is a digital distribution, digital rights management, multiplayer and communications service created by Ubisoft to provide an experience similar to the achievements/trophies offered by various other game companies. The service is provided across various platforms (PC, Mac, PlayStation 3, Xbox 360, Facebook, iPhone, iPad, and most recently revealed, OnLive) and is currently in beta stage and on Wii U, albeit it would not be ready for launch.