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In business, a unicorn is a privately held startup company valued at over $1 billion. The term was first popularised in 2013 by venture capitalist Aileen Lee, choosing the mythical animal to represent the statistical rarity of such successful ventures. According according to CB Insights, there are now 30 unicorns with over $10 billions valuation in the world, including SpaceX, Goto, J&T Express, Stripe, and Klarna. They have been given the name "decacorn".