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The Pokémon Company

is a corporation responsible for marketing and licensing the Pokémon franchise and is affiliated and owned by Nintendo. It began operating in 1998 and adopted the moniker "Pokémon Ltd. " in 2000. The company is headquartered in the Roppongi Hills Mori Tower in Roppongi Rokuchome, Minato, Tokyo. The company has separate divisions that handle operations in different parts of the world, with The Pokémon Company International supporting the US and UK as of 2009.