Tel aviv is the second most populous city in israel, after jerusalem, with a population of 410,000 and a land area of 52 km . the city is located on the israeli mediterranean coastline in central-west israel. it is the largest and most populous city in the tel aviv metropolitan area, home to 3,405,000 residents. the city is governed by the tel aviv-yafo municipality, headed by ron huldai. residents of tel aviv are referred to as tel avivim.